90 metres
How far the average Swede scrolls their phone screen every day – with roughly 0.8 seconds of attention per impression.
We take your brand
A new medium in a world where ads get scrolled away.
Over 50%
Share of households with a “no ads” sticker on the door. Of the direct mail that does arrive, an estimated 80% goes unopened into the paper bin.
68+ years
The average age of local newspaper readers – a channel reaching fewer and fewer of your future customers.
30–45 minutes
On the way home and right on the dinner table: undivided attention in the right company, with no banners or notifications.
Kvartér & Co
Social media
Direct mail
Local newspaper
Exposure time
How long the message is seen
Kvartér & CoLong-lasting
Social media
Direct mail
Local newspaper
Noise
Exclusive attention – higher is better
Kvartér & CoExclusive
Social media
Direct mail
Local newspaper
Target accuracy
Relevance to the recipient
Kvartér & CoLocal precision
Social media
Direct mail
Local newspaper
Design & feel
How the ad is perceived
Kvartér & CoPremium
Social media
Direct mail
Local newspaper
More than clicks. We make you the talk of the neighbourhood.
We don't sell anonymous impressions. We manage the entire process – from local analysis and creative production to distribution and follow-up – creating value on three levels at once.
Local analysis
Areas and partners are developed with you, based on where your brand can make the most impact.
Creative production
Message and materials are developed with you, tailored to the location and audience.
Distribution
Roll-out is carried out through vetted local partners, all the way home.
Follow-up
Every surface carries a unique QR code that makes it easy to measure visits, contacts and business.
Three kinds of value in one surface.
Direct value – ROI
A unique QR code on every surface makes enquiries and business easy to track.
Lasting value – Top of Mind
The name that stays in mind the day the need actually arises.
Social value – Word of Mouth & SROI
A natural talking point around the table that also supports local restaurants.
A network growing across Sweden.
We build distribution together with selected local restaurants – one area at a time. Get in touch to see where your campaign could take place.
Be seen in your own neighbourhood.
For businesses that want to reach people near the store, clinic, office or local branch.
Infrequent purchases
Around 95% of the market isn’t ready to buy today.
Most important purchases are made rarely – selling a home, renovating, changing car, choosing a clinic or hiring a tradesperson. Traditional advertising burns the whole budget fighting over the few per cent searching right now. We reach both those ready today and the seat at the dinner table with everyone else, for the day the need appears.
The active ones
Those searching now meet your message at home and move on via a unique QR code.
The latent ones
The large majority remember who was on the table when it finally matters.
Local talk
A format people notice and talk about around the table – reach you don’t pay for.
Distribution
An established restaurant network behind you.
Your message rolls out through selected local restaurants – the neighbourhood’s busiest places to eat. The relationships are already in place, you just pick the area.
Selected partners
Every restaurant is vetted before joining the network.
Unbroken delivery
The surface carries your message all the way home to the dinner table.
Grows with demand
New areas join continuously, where the advertisers are.
One format. An entirely new media surface.
A physical surface in the room digital advertising never reaches. From the first impression on the way home to the spot right on the dinner table – with room for both a clear sender and a story that can continue digitally.
Hyperlocal presenceMeasurable impactQualified leadsHyperlocal presence
Your message sits right on the dinner table and takes the recipient further via a unique QR code. We measure the activity and present it by area, so you see what each neighbourhood actually delivers.
- The surface
- Your message arrives home at the right moment.
- The QR code
- One scan takes the recipient onward.
- The visit
- The recipient is taken to your chosen landing page.
- The lead
- Every activity is logged and compiled by area.
Compiled by area and period.
Expand your media landscape.
Reach people before, during and after the screen – and in the room where no competitor is present.
Digital
Fast, targeted and measurable. Ideal for driving awareness and response.
Out of home
Visible in motion and in public spaces. Builds recognition in everyday life.
Kvartér & Co
A physical presence in the home during a shared moment. A surface that stays.
Packages & areas
Choose your reach. The area becomes yours – alone.
Every level includes full category exclusivity in your area for the whole period. With an average of 2.2 people per meal, your message reaches more people than the number of surfaces you pay for – and they sit with it in front of them for 30–45 minutes, in the evening’s most focused moment.
The block
Approx. 2,200 people around the dinner table (Statistics Sweden average: 2.2 per household)
- 1,000 boxes per month
- One postcode or district
- Category exclusivity in your area
- Message and design developed with you
- Unique QR code with follow-up per area
The District
Approx. 6,600 people around the dinner table (Statistics Sweden average: 2.2 per household)
- 3,000 boxes per month
- The whole district
- Category exclusivity across the district
- Message and design developed with you
- Unique QR code with follow-up per area
The Region
From 11,000 people around the dinner table (Statistics Sweden average: 2.2 per household)
- From 5,000 boxes per month
- Several districts or municipalities
- Category exclusivity in all chosen areas
- Priority when new areas join the network
- Unique QR code with follow-up per area
Included in every package: message and materials developed with you, 30–45 minutes of exposure around the dinner table, and a unique QR code with follow-up per area. All packages are signed as 12-month agreements, invoiced quarterly in advance. One business per category and area – first come, first served. Once the slot is taken, the area is locked to your competitors for the period. Price level and the full brief are sent once we know category and area. The number of people is an estimate based on Statistics Sweden's average of 2.2 people per household.
A new way into the home.
Tell us which area you want to own, and we’ll take the conversation from there.